DIGITAL FLAVOUR BLOG

Managing Social for the UK Embassy: The Insider’s View

by coinzoom | Feb 14,2020 | The Science of social media

When it comes to social media management, people usually think of managing a brand’s profiles. But when people, especially those living outside of their home country, go looking for information, their local embassy is often one of the first destinations. And increasingly, that includes embassy’s social media accounts. If a brand accidentally tweets some misinformation, it’s a problem. But if a government agency puts out something factually inaccurate, it’s an…

A Crash Course in Custom Audiences for Your Social Media Ads

by coinzoom | Feb 14,2020 | The Science of social media

When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of…

Brand Secrets for Standing Out in a Crowded World

by coinzoom | Feb 14,2020 | The Science of social media

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. So to stand out you need to have a brand that your customers connect with, and care about deeply.…

Why social commerce will rule social media in 2020

by coinzoom | Feb 14,2020 | The Science of social media

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the latest…

13 Newsletters You’ll Want in Your Inbox in 2020

by coinzoom | Feb 14,2020 | Content Marketing

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer, and to share with your social media audience. There are a ton of great newsletters…

The Growing Importance of Brand Loyalty in Modern Marketing

by coinzoom | Feb 12,2020 | Uncategorized

In short: brand loyalty is the affection, fidelity, and commitment a consumer has for a brand or product. Back in the 90s, in the prehistoric time before social media, marketers had a lot fewer resources at much higher costs to communicate with consumers. Due to the high costs of media, such as magazine ads, back bus banners, TV ads, and radio ads, the advantage of brand exposure was for those…